On our latest episode of “Inside the Brand | The PTP Podcast,” we sat down with Andrew Fatato and Dave Haller, Co-Founders of Major and Co-Authors of "Handbook for Hacks." We’ve always admired creative way of telling brand stories, so to say we learned a lot is an understatement.

Video budgeting. Everyone’s favorite topic, am I right? If you don’t nerd out in the video space like we do, budgeting for video projects or understanding a project quote can be confusing, so we’ve broken down some of the behind-the-scenes creative and technical costs that typically impact budget.

In today's highly competitive job market, when the best talent out there is doing their research and thoughtfully approaching their career moves, a strong employer brand is not just a nice-to-have; it's a strategic advantage. Here we discuss the how and why of employer branding content, plus 4 tips for creating the best employer brand videos.

With budgeting season upon us, crafting a persuasive case for your video production budget is crucial in ensuring your vision comes to life. Here, we’re sharing some of the nuggets we’ve learned from our clients along the way. Hopefully it helps you approach budget discussions going into the new year.